| Nine Key Assumptions
1. Stories are fundamental to how we think, learn, and communicate.
2. Knowledge is power so the dissemination of knowledge is empowerment.
3. A lot of knowledge is in the form of unstructured data (i.e. people’s stories -memories, experiences, and ideas).

4. Eliciting stories from employees, and creating opportunities for people to share stories promotes knowledge sharing.
5. Not all stories contain knowledge.
6. Knowledge has to be extracted from a story.
7. Knowledge does not lend itself to being stored in central repositories (i.e. databases).
8. Computer networks provide significant new modalities for human interaction and story sharing.
9. Never assume you know all the assumptions - and never assume everyone agrees with all your assumptions.
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Recommended Recently Published Books on the Topic:
Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge Era Organizations. Boston: Butterworth-Heineman, 2001
Gargiulo, Terrence L. Making Stories: A Practical Guide for Organizational Leaders and Human Resource Specialists. Connecticut: Quorum Books, 2002
Schank, Roger. Designing World-Class E-Learning How IBM, GE, Harvard Business School, and Columbia University Are Succeeding at e-Learning. New York: McGraw-Hill, 2002
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